The land of Punjab has a distinctive culture of its own. It is reflected in its folk dances, folk songs, arts and crafts. Punjab deserves praise for its hospitality and assimilative power. In addition to the Hindus, Muslims and Sikhs, the numerous ethnic groups that came to Punjab have contributed to the growth of its compound culture. The rich cultural heritage of Punjab gives a clarion call to peace and prosperity.

The century old Punjabi culture is renowned for its tolerance, progressive and logical approach to life. The Punjabis are known worldwide for their dash, daring and dynamism. The state is the location of one of the world's first and oldest civilizations - the Indus Valley Civilization. Above all, the warmth and hospitality of the people are the main attractions in this region.